Search for creators using publicly available data
InsightIQ offers the ability to search for creators using publicly available data points from public profiles across various work platforms without any authentication.
There's different mechanisms to make this search, based on the use case. We'll list down these mechanisms and the associated use cases in this guide.
How does it work
The creator search APIs provide a host of searching and filtering params, using which you can narrow down on the profiles you want to access the data for. These search params are not always a particular data point that is available directly with the platform, but could also be a host of derived metrics.
Moreover, these search params are very sensitive and for a few categories, you would need to enter the data in specifically prescribed formats and from the set of values that are being indexed. We have provided a bunch of dictionary APIs to be able to fetch this data for use in the search params as well as help interpret the actual responses.
This has been made possible by working constantly to gather the data points from the respective work platforms and enriching these using third party data sources.
Mechanisms / APIs
Quick search without contact
The Quickly search public profiles of creators API offers a quick way of searching through creators. This API returns all the details of a limited number of creators except the contact details. This makes this API the fastest among all three and relatively the cheapest.
An ideal use case for this is when you are calling this API directly from a UI action and want a fast response.
Full search with limited results
The Search public profiles of creators API offers a quick way of searching through creators. This API returns all the details of a limited number of creators with the contact details. This makes this API relatively more expensive due to the addition of contact details.
An ideal use case for this is when you want to look at the full data for a limited number of creators' data such as a targeted search query.
Full search (async)
The Asynchronous creator profiles export API offers an asynchronous way of searching through creators and exporting this data in bulk. This API returns all the details of the creators that match the search criteria. This API is the slowest among all three and may return thousands or millions or records which will need to be traversed via pagination.
An ideal use case for this is when you want to build a parallel database locally at your end for quicker local operations.
Conclusion
Looking up for creators using the information shared publicly via their profiles on the platform is a powerful feature for starting your influencer marketing platform and campaigns.