Get purchase intent score of audience on a profile

InsightIQ provides you the capability of running purchase intent analysis on public profiles, on platforms such as Instagram and YouTube. This analysis takes into account their recent posts (up to a maximum of 5) and their audiences comments on that post to analyse how likely is that group of audiences to purchase a product recommended by the creator.

These checks work without the creator having to log in with InsightIQ. There are several use cases for these kind of checks. One such example is that you might want to run this analysis on a creator's profile to see how good is the possibility of the audiences actually purchasing the product if you collaborate with the creator.

Our API does the heavy lifting of gathering the posts, the comments and analysing their purchase intent using our AI powered advanced machine learning algorithms behind the scenes. This processing, however, takes some time, which is why this API is asynchronous in nature.

Let's take a look at how this works.

Steps

First, you need to create a purchase intent request. You should use the create a purchase intent analysis request endpoint for this, which takes in the work_platform_id for the relevant platform, the profile_url which is the public profile URL of the creator on that particular platform. You get a unique purchase intent analysis request ID in response.

As soon as the analysis is complete, InsightIQ triggers PROFILE_COMMENTS_ANALYTICS.SUCCESS webhook. Make sure to read about our webhooks and setup your webhooks correctly.

Then, using the job_id from the webhook, call the get purchase intent insights API to get the detailed results of the analysis with the purcahse intent score.

You can also get the entire list of comments that were analysed using the get the stream of analysed comments API.

Talk to us

With that, let us know what all use cases do you find this useful for and we'll try enhancing our platform to support your use cases as well.