Check relevance of comments towards brand

InsightIQ provides you the capability of running relevance check on the comments of any publicly shared post, on platforms such as Instagram and YouTube.

These checks work without the creator having to log in with InsightIQ. There are several use cases for these kind of checks. You might want to run them on a creator's past posts to see how their audiences respond to brand posts or to certain brands. You may also find a use for this after collaborating with a creator for, say a brand promotion, and checking how the post is performing.

Our API does the heavy lifting of gathering all the comments and analysing their relevance to the given brand using our AI powered advanced machine learning algorithms behind the scenes. This processing, however, takes some time, which is why this API is asynchronous in nature.

Let's take a look at how this works.

Steps

First, you need to create an analysis request. You should use the create a comments relevance analysis request endpoint for this, which takes in the work_platform_id for the relevant platform, the content_url which is the public URL of the post, and the brand_profile_url which is the public URL of the brand's page or presence on that particular platform. You get a unique relevance analysis request ID in response.

As soon as the analysis is complete, InsightIQ triggers COMMENT_ANALYTICS.SUCCESS webhook. Make sure to read about our webhooks and setup your webhooks correctly.

Then, using the job_id from the webhook, call the get comments relevance insights API to get the detailed results of the analysis with a relevance score.

You can also get the entire list of comments that were analysed using the get the stream of analysed comments API.

Talk to us

With that, let us know what all use cases do you find this useful for and we'll try enhancing our platform to support your use cases as well.