Enterprise Data Platform - Bring Your Own Credentials

Overview

The Enterprise Data Platform allows you to leverage InsightIQ's features while maintaining direct relationships with work platforms. With this setup, you manage onboarding and API credentials directly with the work platform, while InsightIQ provides the backend infrastructure to process, store, and normalize data.

This setup gives you ownership of both the platform relationship and creator data, letting you use your regulations and policies around them. InsightIQ acts solely as a backend service for data collection, storage, and consent management, ensuring privacy and security.

Here’s how it works:

You handle platform onboarding, approvals, and API credential management independently. InsightIQ uses your credentials to perform actions on your behalf:

• Onboard creators via a user-friendly consent process.

• Fetch data through platform APIs.

• Store and serve normalized data via InsightIQ APIs.

InsightIQ ensures you own the data and the creator by operating as your backend infrastructure. Your and your creators' data remains private and secure.

Key advantages

Direct Relationship with Work Platforms You maintain complete control over platform relationships, avoiding any intermediaries.

• Reduced engineering bandwidth: InsightIQ takes care of technical complexities such as API integration, token management, data and platform changes maintenance, leading to a 70% reduction in engineering bandwidth.

• Direct relationship with creator: The creators grant permissions to you instead of InsightIQ, which builds trust and transparency.

• Direct relationship with work platforms: Since you own the relationship, maintain everything on your end without worrying about what InsightIQ is doing behind the scenes.

• Increased API quotas: Using your credentials removes limitations from shared API quotas, allowing you to utilize the maximum quota the platform allows fully. This enables you to make higher-frequency API calls without restrictions.

• Control over data fetches (coming soon): A rule-based data fetch engine will allow you to govern the frequency and intervals of all data fetches and refreshes from the platform to ensure that the data is synchronized on your terms and tailored to your specific needs.

• Control over permissions and attributes (coming soon): Since you own the relationship with the creator, you decide what permissions to request and which data attributes to fetch. This minimizes your data footprint, enhances creator trust, and keeps your integration aligned with your business goals.

• Pricing transparency: By paying platforms directly for API access programs, wherever applicable, you gain complete visibility into your costs. InsightIQ does not charge hidden fees or markups, giving you full control over your expenses.

• Straightforward migration: Export all credentials, data, and tokens associated with the Enterprise Data Platform. This is possible because the data and tokens are tied to your platform credentials, not InsightIQ’s.

Considerations

While the Enterprise Data Platform offers significant advantages, it comes with the added responsibility of platform onboarding and approval processes. InsightIQ has established relationships with many major platforms and manages this process for you, leveraging direct relationships with some of the largest creator economy platforms. Switching to the Enterprise Data Platform means you must manage this relationship yourself.

InsightIQ can connect you to the right platform representatives or provide recommendations if you're unsure or need assistance.

Integration

The Enterprise Data Platform works the same as a regular InsightIQ integration. Once enabled, it uses the same InsightIQ API documentation and endpoints as a regular integration.

The only change happens on InsightIQ’s servers. InsightIQ's configuration will use your credentials to make API calls. All other features and workflows remain the same.

Getting started

To enable the Enterprise Data Platform, contact your account manager or account executive.