Creator Discovery and Profile Analytics
Creator discovery
1. How many creators do we have on our system?
Through our network of data partners, we have indexed over 200 million public creators on Instagram, YouTube and TikTok. This comprises of over 130 million Instagram creators, 100 million TikTok creators, and 8 million YouTube creators.
2. Do we fetch all accounts from these platforms?
No, we index only accounts that have a follower count of greater than 2000.
3. What platforms do you support currently?
We currently support Instagram, YouTube, and TikTok. You can find more details including attribute availability on this Airtable.
4. Why are the follower counts in the results not strictly within the ranges provided?
We round off followers value in the filter. When the follower count is below 5k, we round it to the nearest 1000 (4123 -> 4000; 4800-> 5000) and when it's over 5k, we round it to the nearest 5000 (27k -> 25k; 28k -> 30k).
5. What are the filters by which I can sort the search results?
You can sort the search results by the following parameters - FOLLOWER_COUNT, SUBSCRIBER_COUNT, ENGAGEMENT_RATE, AVERAGE_LIKES, AVERAGE_VIEWS, CONTENT_COUNT, REELS_VIEWS, FOLLOWER_GROWTH, TOTAL_VIEWS_GROWTH, TOTAL_LIKES_GROWTH, AUDIENCE_AGE.
We're constantly updating this, please reach out to us if you would like us to support additional filters.
Profile Analytics
1. What happens if we request for account data with less than 2000 followers?
We'll acknowledge your request and strive to index the account, but we cannot guarantee the data.
2. Do you provide webhooks for when profile data is available?
No, we currently don't provide webhooks for our public data APIs.
3. What platforms do you support currently?
We currently support Instagram, YouTube, and TikTok. You can find more details including attribute availability on this Airtable.
4. What is the most reliable profile identifier to pass in the API request?
We recommend that you use the profile URL to increase your chances of getting a result.
5. How are the average metrices calulated?
This is calculated based on the likes, comments and views gathered within the last two months, but not more than 500 posts in total. If the influencer does not post often, we may take the posts older than two months, but not more than 10 in total. The latest 150 posts are stored in our database.
6. Do you consider IG Reels for calculating Average likes, views and comments ?
Only the Reels which are on the creators main feed are the ones which are considered while caluclating any of the average metrices.
7. What happens if a profile hasn't been indexed and the profile analytics on this profile is being fetched for the first time?
You will receive a message indicating that the profile is being updated and to try again after 20 minutes. Ideally, retries in such cases should be set at intervals of 20 minutes, 2 hours, 6 hours, and 24 hours. Sometimes, the profile may take longer to update as it gets queued with multiple requests.
8. Why am I encountering a 400 Bad Request error when using the audience overlap API?
The 400 Bad Request error typically occurs when the request does not include at least two valid identifiers which are required to compute audience overlap.
This can happen if any of the provided identifiers are invalid or unavailable; common reasons include:
The profile is private, deleted, or no longer accessible.
The audience data of a profile is unavailable due to privacy settings (e.g., hidden or restricted followers)
If one or both identifiers are considered invalid, the API cannot complete the request and returns a 400 Bad Request response.