Audience Demographics

1. How far back do you fetch data?

By default, we fetch audience demographics data for the lifetime of the creator's profile. We will sync the data as it becomes available on the platform and update you via webhooks.

2. How can I get raw data for audience demographics?

Currently, we only support aggregate data for audience demographics. We may support raw data in the future, but that is not our current roadmap.

3. Who are the audience for a profile? Are they the same as followers?

The audience comprises all other users who engage with a creator's profile in any way, such as liking, subscribing, viewing, commenting, following, etc. The audience includes followers but is not limited to that. In other words, followers are a subset of the audience, but based on the content and profile reach, a profile would always have a larger audience than its number of followers.

4. Why am I unable to see data for my audience on Instagram?

Instagram currently only provides audience data for accounts with greater than 100 followers. As a result, we won't be able to provide audience data for accounts below this threshold.

5. Why am I unable to see data for my audience on TikTok?

TikTok currently only provides audience data for accounts with at least 2000 followers. As a result, we won't be able to provide audience data for accounts below this threshold.